London Fashion Weekend 2010 from the inside

London Fashion Weekend 2010: Screens at the catwalk

London Fashion Week 25th anniversary was an entire success, but when you thought it was sadly over, the London Fashion Weekend invaded the spectacular neo-classical building in the heart of London, Somerset House, from 25 to 28 February.

Fashionistas delightfully enjoyed the shopping of over 100 designers’ collections at incredible discounts, such as DKNY Jeans, Juicy Couture, Luella, Michael Kors, Mawi, Alex Monrow, Eley Kishimoto, Lulu Guinness, Irwin&Jordan, Ella Moss, Emporio and much more.

This year, London Fashion Weekend offered a lively bazaar-type event with Champaign and wines spots for you to be able to shop in the best mood. However, every season the shopping seems to get more and more addictive, from jackets, fur coats and dresses to shoes, bags and jewels.

You could also have the option of paying a little bit more and enjoy stunning catwalks presented by the internationally renamed TV presenter and Fashion journalist Louise Roe.

Professional models rounded up the key looks for Spring/Summer 2010, with help from a selection of British and International trend leading designers including Betty Jackson, Herve Leger, Jasper Conran, Alice by Temperley, Ashley Isham, Twenty8Twelve and Jaeger London.

Showing four different trends, they opened the catwalk with “Candy Rock”, a runway that lighted the audience with white pieces and accents of pastels, floral cutwork in leather and chiffon, as well as shades of nude and palest pink. Second, “Swallows and Amazons” surprised the fashionistas with luxurious layers, ruffles, textures, combinations of mismatched pieces of luxe and denim with classical nautical tailoring and gothic leather. This was the direct advice of “don’t be afraid to mix up your wardrobes!” Third, “Vintage Glamour” reminded that vintage clothing is relevant today as ever, showing vintage plated mini dresses, driving the audience back to the Seventies. It was a mixture of vintage, high street and designer.

Finally, Betty Jackson’s Spring/Summer 2010 collection closed the catwalk with sophisticated design solutions exemplified by a play on proportion and using fine art derived flower prints in pastel shades, colorful jersey dresses, and seel grey and navy soft silks complemented with sheer silver lurex.

Louise gave an exclusive backstage insight on the biggest hair looks for spring/summer 2010 straight from the catwalk, highlighting the ultimate fashion accessory, the hair. As Tony & Guy has become the synonymous of fabulous hair, being the most powerful hairdressing in the world, it was the main character in the London Fashion Weekend. They not only prepared the models, but also had a big spot in the event, where you could stop by, be naughty and have a radical change of look.

However, this year’s London Fashion Weekend was organized as ever before and had a long designer’s list where you could visit. People were having a glass of Champaign while moving from one designer’s spot to another.

There was some shopaholic energy going on there.

The atmosphere was simply electrifying!

Catwalk 1

Swallows and Amazons catwalk:

Louise Roe gives an insight into the ultimate hair trends by Tony & Guy:

Betty Jackson catwalk:

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