Harvey Nichols’ displays in the making

Displays are always a key thing for every store , no matter what their products are, the point is that they need to be attractive enough to invite you to come in. Particularly  in London, department stores such as Selfridges in Oxford Street and Harvey Nichols in Knightsbridge are very well know for having amazing, colourful and creative displays that blindly welcomes you to the store.

However, the building of such fantastic window schemes are almost out of our view unless you step by at the exact moment they are working on it, and that was precisely what happened to me.

TheFashionInsideOut brings you the Harvey Nichol’s displays in the making and consequently the artistic results. Because, honestly, more than showing their products, displays are simply a piece of ART.

As the cold weather is embracing the city, we can’t expect  bright colours, but we can feel an autumn atmosphere, full of falling leaves from trees, camel, brown, black and white colours. And of course, style.

I personally think that this season Harvey Nichols’ team did a fantastic job. With a variety of lights and sense of a lost wild forest it traps you in a place full of fashionable adventures, let’s say it is a spot similar to Alice’s Wonderland.


Artist painting wild trees on the display's wall



Another artist in the making of the wonderland



The team in the making of the displays



Experts dressing the manikins for the forest's displays




Trapped in the wild forest of Harvey Nichols' displays



Held by the branches of the trees at Harvey Nichols



Trapped in Harvey Nichols' wonderland



Harvey Nichols' displays Oct 2010



Harvey Nichols' displays Oct 2010



Harvey Nichols' displays Oct 2010
Designer's pieces in Harvey Nichols' forest



Designer's pieces trapped in Harvey Nichols


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