Ralph Lauren overtakes online shopping

David Lauren - Online retail pioneer

AMERICAN brand Ralph Lauren has been the classy, stylish and high-society polo players’ label that has invaded fashion stores worldwide since it was launched 40 years ago. It is particularly loved for its amazingly sexy blazers, polo shirts, skinny trousers and frangances… It’s all about the logo and that polo player on a horse…

Well, the Lauren boys (David Lauren and Tyler Gray) have taken the full risk of using latest technology to offer clients even an interactive 24-hours shoppingwith touch screens on Ralph Lauren windows displays. So, when walking at midnight on the high street could be tempting.

It has also launched a very first 4D website, which offers online fashion shows for a full shopping experience from computers, mobile phones and iPads.

Live the 4D experience:

Watch this CNN interview with David Lauren (VP of Advertising) and Tylor Gray (Author of ‘The Hit Archade’) here!

Also, the children’s collection not only is the cutest thing on Earth, but also the coolest page including story books full of adventures.

So, yummy mummies, enjoy shopping for you and your kids with this latest online technology!

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