Versace for H&M coming soon

fashion inside out
Daphne Groeneveld and Lindsey Wixson: Versace for H&M

Remember that collaboration of Jimmy Choo with H&M? Stores were invaded by shopaholics leaving with 2, 3…5 blue boxes of a Choo’s pair of shoes.

Well, now it is Versace’s time to add Italian couture to the high street shop. In case that Versace is your thing, there’s only few weeks to go until the collection arrives in November!

The blondies of the moment, top models Daphne Groeneveld and Lindsey Wixson are the faces of this collaboration that will include colourful (maybe too colourful) and black designs with Versace’s classic touch.  Full details to come as soon as Versace invades London and world’s high streets.

fashion inside out
Versace for H&M

Teen actress Hailee Steinfeld is Miu Miu’s face of innocence

Actress Hailee Steinfeld. By Nathan Blaney

The multi-award actress Hailee Steinfeld was a breakthrough in Hollywood, but now True Grit’s 14-year-old star is squeezing into fashion with big boys, such as Miu Miu.

Miu Miu A/W 11 campaign is fully  focused on this teenager, as the new collection is showcased in an animated book called “Portrait of Hailee” produced by the iconic Bruce Webber.

However, I’m not convinced. Don’t know if she really matches the collection, other than those glittery heels. Check her out!

What do you think?

Yes, Rosie Huntington replaced Emma Watson in 2010

In fashion time pass by quickly and whatever happened, happened.  Previous collections remain in the past. Some may leave legacy, but they’re gone.

However, I have noticed that some people keep asking  for their Harry Potter star…”where’s Emma Watson in the Burberry ad?”…

Well, let me tell you that since Burberry’s AW10 collection, the brand had a nice turn. First, like Ralph Lauren, Burberry also took the technology challenge and added 3D effect to its campaign. And not only that, they have got the sexy Victoria Secret’s English angel and Transformers 3 ‘never crashed’ star, Rosie Huntington, in it. So since then, they said ‘bye bye’ to the innocent look of Emma Watson and ‘hey baby, hey baby, hey!’ to this gorgeous fat lips blondie. ~The first campaign resulted in an amazing work of the talented Christopher Bailey in collaboration with the awesomeness of my favourite Peruvian, Mario Testino.

Watch here Christopher Bailey talking about the innovation of the campaign:

Rosie Huntington Whiteley is now the main face for Burberry. Watch here the ad for Burberry’s new fragance BODY.

AW10 3D Burberry campaign. Photo from Burberry's website.
AW10 3D Burberry campaign. Photo from Burberry's website.
Emma Watson for Burberry's SS10. Photo from Burberry's website.

Fashion rhythm as Lanvin and Prada shake new campaigns

I got to share this with my lovely fashionistas. A great mix to target fashion and music lovers.

However, in the following video models look bored, yes that’s the point but still, much fun and lack of coordination. Don’t miss Lanvin’s designer Alber Elbaz dancing at the end! How cute is this French icon? Loving him.

Pitbull rocking not only the charts, but also LANVIN Paris: That black LANVIN dress knows I want it, and I know it wants me…

What about this PRADA remix showcasing SS 2011? Enjoy!

Ralph Lauren overtakes online shopping

David Lauren - Online retail pioneer

AMERICAN brand Ralph Lauren has been the classy, stylish and high-society polo players’ label that has invaded fashion stores worldwide since it was launched 40 years ago. It is particularly loved for its amazingly sexy blazers, polo shirts, skinny trousers and frangances… It’s all about the logo and that polo player on a horse…

Well, the Lauren boys (David Lauren and Tyler Gray) have taken the full risk of using latest technology to offer clients even an interactive 24-hours shoppingwith touch screens on Ralph Lauren windows displays. So, when walking at midnight on the high street could be tempting.

It has also launched a very first 4D website, which offers online fashion shows for a full shopping experience from computers, mobile phones and iPads.

Live the 4D experience:

Watch this CNN interview with David Lauren (VP of Advertising) and Tylor Gray (Author of ‘The Hit Archade’) here!

Also, the children’s collection not only is the cutest thing on Earth, but also the coolest page including story books full of adventures.

So, yummy mummies, enjoy shopping for you and your kids with this latest online technology!

Pringle Scotland launch Archive Project 1811-2011

Lion print cashmere in Teen Vogue USA

Pringle Scotland and Central Saint Martins (CSM) launch the Pringle Archive Project 1822-2011 and is now on at the Sloane Street store.

Showcasing an amazing exhibition it includes fabulous pieces that have been re-designed by students from MA Fashion Course of Central Saint Martins, who took inspiration from Pringle’s previous collections and classic designs. These designers are Viktor Smedinge, William Hendry, Yeori Bae, Timur Kim and Estefania Cortes Harker.

This A/W collection includes sweaters, mostly of all of them made of 100% cashmere, and others mixed with wool.

At the bottom floor of the store you will find the Archives Project collection, which aims to explain to its clients why is Pringle the best cashmere option and why it is worth paying so much for a quality piece by going back to the past through a history of 200 years producing cashmere while being the royal family’s favourite thoughout the years.

Furthermore the collection includes “cardi combos”colour blocking cashmere, twins degrates of light and dark colours and animal print sweaters with prices from £275 to almost £1000.

I particularly LOVE the dress lion intarsia (left), designed by Estefania Cortes Harker, who took inspiration from Pringle’s iconic lion emblem. This £995 knit is hand made and 100% cashmere. It gives the perfect touch to so much Englishness, it even made it to Teen Vogue as the favourite of this collection.

Have a look at the exciting Archive ProjectPRINGLE ARCHIVE PRESENTATION_LR

Have a quick look  at the exhibition here:

Designers with their masterpieces:

Continue reading Pringle Scotland launch Archive Project 1811-2011

Stockholm Fashion Week Spring/Summer 2012

It is the Scandinavian fashion week (Stockholm, Sweden, Oslo and Norway) and Stockholm Fashion Week Spring/Summer 2012 has embraced the Swedish capital from 8 to 11 August 2011. Although FashionInsideOut is based in London, it brings the details to its wonderful readers.

At its opening last Monday, the Minister of Culture announced the Helsingborg-based brand Obscur as the winner of  Rookies of the Year 2011.

Yesterday the catwalk opened with designer Rodebjer at Vinterviken, who showcased flat shoes, hats, big clutches and kept the colour blocking sensation of Spring/Summer 2011. Watch the video from Star TV here.

Continue reading Stockholm Fashion Week Spring/Summer 2012

Dondup travels from Fossombrone to London

FashionInsideOut had the amazing pleasure of visiting the new collection’s showroom of  the Italian brand Dondup. With a great cocktail party in London Dondup plans to invade the capital with its unique pieces by top designers Manuela Mariotti for the women’s collection and Kevin James Morley for the men’s collection.

Everything is made locally at the embracing Italian town of Fossombrone and exported to London, where the collection is available at Knightsbridge’s department store Harvey Nichols.

While enjoying the night with great DJs, guests could walk around the room and have a look at the new collection, which with a touch of trashy vintage and a warrior spirit could bring a unique elegant style… Ohhh Italiaaaans… Mamma Mia!!!

The women’s collection is inspired by the American film from 1979,  The Warriors, in which different gangs of sailors, baseball players, moonrunners and  warriors came together to “fight the enemy”, but instead Dondup brings a message of love and friendship rather than hate and war.

Collection's inspiration from "The Warriors" (1979)

So, collections are inspired by six particular gangs: The Sailors, full of white, blue, red and gorgeous blazers; The Romantics brings the 17th Century to the 21st; The Moonrunners gives an innocent touch with floral prints and comfortable fittings; The Baseball, inspired by the popular NY Yankees, features sporty tops and silk blouses; and The Warriors, as the strongest, has elegant pieces and lots of black and grey colours with designs coming purely from Manuela’s heart.

On the other hand, designer Kevin tells us that the men’s collection is called “The Wanderer” and his pieces made with Italian and Japanese fabric bring to life “a guy that travels from place to place, who gets some money to eat and live by playing music and being an artist.

“That guy is my inspiration”, says Kevin.

Check out how this ginger model takes the role of the Wanderer Kevin is inspired by: Look Book – Dondup SS 12 MAN

And believe it or not this afro boy (Kevin James Morley), who makes reference to Bob Marley when spelling his surname, is a South Londoner from Croydan, who has been four years based in Fossombrone fully committed to Dondup. However, although he has been travelling around and living in Italy in the past years, his English spirit is still alive, if you ask him where to go for an afterparty, he will suggest “the pub”.

Meanwhile, top model Andres Velencoso has been the face of the brand for over four years while living between Barcelona and London. This Spanish guy not only caught Kylie Minogue’s attention, but was also in the eyes of the fashionistas at the reception, where with a great mood he agreed to pose for my lens. After some shots trying to get the baseball ball in the air, we finally achieved it and of course, I squeezed in the picture as well.

With Andres Velencoso and Kevin
Top model Andres Velancoso & designer Kevin J Morley
Designer Manuela & Orlando Girmbelli
Women's designer Manuela Maniotti

Continue reading Dondup travels from Fossombrone to London

Harvey Nichols’ displays in the making

Displays are always a key thing for every store , no matter what their products are, the point is that they need to be attractive enough to invite you to come in. Particularly  in London, department stores such as Selfridges in Oxford Street and Harvey Nichols in Knightsbridge are very well know for having amazing, colourful and creative displays that blindly welcomes you to the store.

However, the building of such fantastic window schemes are almost out of our view unless you step by at the exact moment they are working on it, and that was precisely what happened to me.

TheFashionInsideOut brings you the Harvey Nichol’s displays in the making and consequently the artistic results. Because, honestly, more than showing their products, displays are simply a piece of ART.

As the cold weather is embracing the city, we can’t expect  bright colours, but we can feel an autumn atmosphere, full of falling leaves from trees, camel, brown, black and white colours. And of course, style.

I personally think that this season Harvey Nichols’ team did a fantastic job. With a variety of lights and sense of a lost wild forest it traps you in a place full of fashionable adventures, let’s say it is a spot similar to Alice’s Wonderland.


Artist painting wild trees on the display's wall



Another artist in the making of the wonderland



The team in the making of the displays



Experts dressing the manikins for the forest's displays




Trapped in the wild forest of Harvey Nichols' displays



Held by the branches of the trees at Harvey Nichols



Trapped in Harvey Nichols' wonderland



Harvey Nichols' displays Oct 2010



Harvey Nichols' displays Oct 2010



Harvey Nichols' displays Oct 2010
Designer's pieces in Harvey Nichols' forest



Designer's pieces trapped in Harvey Nichols


A ‘welcome back’ during London Fashion Week

Helloooooo! I’m back… and, is there any better time than reappearing during the euphoria of London Fashion Week?! Don’t think so, other than coming with an exclusive interview with Mario Testino or Anna Wintour. However, here’s a sneak peak of what I’m about to bring. Be prepared to get addicted to Fashion Inside Out because I’m going all the way end. Tomorrow I’ll be hitting Elle’s London Fashion Weekend (23-26 September) again at Somerset House in order to bringing you the best shoots, and description of runways, designers’ bargains and atmosphere. Tickets will be available on the door… Try to come and join me in this London experience.