New affordable leather ballerinas hit London

LABEL: oq shoes

Let’s all welcome oq shoes to the busy city of London, where we, girls, walk very often and have even acquired a particular skill for  the so called “power walks”. Usually we have a pair of flats in our bags for the moment that we have already killed our feet, and some business ladies kill their elegance by wearing trainers with their nice outfit.

Ballerinas and flats are in all year round: Summer with shorts, dresses and jeans, and winter with tights.

So, I guess it is possible to have style and comfort on a pair of leather ballerinas for an affordable price, ranging between £65 and £80.

Three Latin ladies full of energy, Gabriela Quintana, Andrea Jaramillo and Veronica Daantje have brought oqshoes to England. This brand has travelled all the way from Colombia to the UK with the intention of expanding all over Europe.

Yesterday, I visited their showroom in Kensington, where they were introducing the collection for the first time in London while inviting in their guests with delicious canapes and a glass of champagne. Of course, by the end of the night almost all of the shoes were gone. Nice leather ballerinas, classic models with different colours and textures. So much more designs and variety coming up, so FashionInsideOut will keep an eye on it!

Ballerinas and champagne in oq shoes' showroom
SHOWROOM: beige leather ballerinas
SHOWROOM: oq leather ballerinas
UPCOMING collection: online book to spot the next pair of ballerinas girls will buy
oq team: (from left to right) Veronica, Andrea & Gabriela

Gabriela Quintana, one of the partners of the brand, introduces oqshoes to FashionInsideOut:

Top designs hit the red carpet at Venice Film Festival 2011

The 68th Venice Film Festival has opened today and will be rocking the romantic Italian city until 10 September.

The red carpet saw actors, actresses and models ready to support the international cinema. Top model Cindy Crawford chose to wear a Roberto Cavalli red gown for the Opening Ceremony. With 45 years, she looks stunning as usual although her Cavalli choice is not my favourite! What do you think? (Picture from Cavalli’s Facebook group)

Cindy Crawford wearing Cavalli

On the other hand, the Inglourious Bastards actress Diane Kruger chose Elie Saab Couture … liking the hippie and chic combined in a fresh look!

Actress Diane Kruger

Model experience at Fashion for Freedom

FashionInsideOut had a full backstage experience at Fashion for Freedom. The charity event for Save the Children was held in the heart of Soho at Studio Valbonne last Friday 22 July in a night full of entertainment with belly dancers and good music, followed by the collection of five young aspiring designers.

Colour Blocking collection

With completely different styles and concepts, the collections brought to the catwalk colour blocking, vintage and rock n’ roll.

I had the pleasure to be a model for the Venezuelan designer Nabel Martinswho with a chic and elegant “Happy Fall” collection gave birth to a new Lagy Gaga.

I must say that I was exhausted by the end of the fashion event. I arrived at the venue at 3 p.m. and since then I had my heels on, rehearsing and running around with my cameras while trying the outfits, having my make-up and hair done and covering the event for the blog.

I’ve got a little secret. My height is 1.62 m and I’m not the hard-dieting kind of girl, so…am I model? NOT! Too petite for that. I was opposite to  those really tall super skinny models I had beside me changing backstage. However, I got to believe myself like one so I could hit that catwalk with attitude – won’t deny I was a bit nervous though. I was afraid of breaking my heels and falling down, but at the end everything went  great and I absolutely loved the experience.

Further London-based designers showcasing their pieces were Cina Ayle, who showed the Ethiopian women; Deborah Courtoy, inspired by the British culture had a collection full of colour blocking; Kendal James showed some sexy party dresses;  Zuzana Fukalova had a collection called “Distressed” representing the children in aid; and Lata Bhatt showcased the Indian couture.

Syafiqua Noor and Jihan Halim did a great job in organising the event for such a great cause.

Make Up 2 Dazzle kindly sponsored the hair and make-up of the models who were looking at their bests,  jewellery designer Chandellier Rose lend her accessories for the catwalk and photographer Chris Bedwell squeezed in every moment to get the best shots.

Other sponsors included Nice Prints, Funky Hire, Hello! magazine and of course, Studio Valbonne.

Colour blocking collection by Deborah Courtoy
Make-up artist Claire getting models ready
Make-up time. Photo by Chris Bedwell
Nabel Matin's 'gaga' collection
Short girl at the catwalk experience
Adrenaline: Catwalk experience
Adrenaline keeps pumping
CATWALK: Back of the vintage dress
DESIGNER Nabel Martins second left
DESIGNER Nabel Martins with her models
Models with designer Nabel Martins
Designer Deborah Courtoy with her models
Chandellier Rose jewellery

Video: (Sorry for the lack of light)

Want to laugh? Watch me rehearsing!

Spring/Summer collection embraces Somerset House

London Fashion Week embraced the gray capital from 18 to 23 February with a stunning Spring/Summer 2011 collection full of maximum metallics, bright colours, soft pink, fringes, and of course Black Swan-inspired tutus.

As London was still rocking the runways, London Fashion Weekend followed from Thursday 24 until Sunday 27, sadly saying “so long, farewell”, giving a break to the fashion euphoria that will be back for the autumn/winter collection reminding us that the summer was nice, but short.

Once again, over 100 top designer’s tempting sales invaded Somerset House. Their collections squeezed shopaholics’ wallets as they purchased fresh designs for a new look this season. Designers included: American Retro, Amishi, Bolongaro Trevor, Bora Aksu, Shakuhachi, Madeline Thompson Cashmere, Ella Moss, Finsk, Michael Lewis, Makki, Oakwood, Twenty8Twelve, Sam Ubhi and so much more.

Fashionistas couldn’t pass by designer’s exhibition without having a quick look and either finding what they were looking for or falling in love with a stylish piece.

Jewerlly was better than never before. The ultimate accessories invaded the sales corridors, a bit of everything for different tastes. Rockstar style, elegant, funny fruity pieces, flowerish, elegant and hot rings, necklaces and earings that could be wear not only in this sunny season, but also during a the stylish winter nightlife.

The catwalk gives an insight and inspiration for the new season hair and beauty makeovers

Zara Martin presenting the catwalk

For the second time, Zara Martin hosted the catwalk, and her boring words became more chatty, but I can’t leave behind her constant look to the floor. Let’s stop criticising the yummie presenter and focus on the catwalk.

In the year of the Royal Wedding, classy English style and ballet fever, LFW gathered the best designers  and exposed their best trends on the runway, following particular themes: Swan Vesta, which with pop brights, pastels, crinolines, chiffon, laces, decorative small ribbons, feathers and  and monochromatic elegant pieces sends you to a dreamlike catwalk; Lady Brights included flourocent heels, Grease looklike knee length skirts, sculpting the body and giving it volume with lycras, wools and knits.

In addition, the catwalk included two top designers that shared their best S/S 2011 pieces: Turkish-born Bora Aksu, inspired by ants’ body shape, introduced geometric padded pieces tucked in waists alongside striking mettalic palette of greys, silver and reds. The Canadian-born Mark Fast, inspired by the oil slick qand Icelandic volcano eruption, fascinated the crowd with stitching techniques. using blending lycra and the finest wool, pinks and red on black and white bases, resulting in a luminous parade of tropical spirit with an elegant inside soul. His pieces were simply stunning, shaping the body.

Spring/Summer collections are usually my favourite, showing a bit more of skin and wearing some true colours that cheer up the day.

FashionInsideOut’s favuorite this season: FRINGES!… I was too tempted by the  leather clutches.

Tony & Guy added the springish hairstyle, Elizabeth Arden the hottest makeup, inspired by the metallic colours and 70s brights. The catwalk experienced gold eyeshadows, smokey eyes -always a sexy in- and orangy and red tones of lipsticks.

Elizabeth Arden team

As the last LFW, tickets are available online weeks before the event, tickets were being sold at the door as well, varying prices between £20 and £60: Black (entrance), Silver (entrance + showbag/catwalk), Gold (entrance + showbag + catwalk) , Platinum (Club Lounge). By adding £1 to your ticket you could take Elle magazine home with you and keep tasting the latest trends of the season.

See you all next season… et voilà!

Swan Vesta

 Lady Brights


Bora Aksu

Mark Fast 

Models leave the catwalk wearing Mark Fast's fringes
Once again with the 'Juicy' model
Juicy Couture stand

Fashionistas spotted…

Red Nose day by Vivienne Westwood

Finsk, always a favourite

Accessories:

LOVE Makki night hangbags and clutches

AW Fashion Week 10 hits London’s high streets

Besides all the Fashion Week’s excitement that took place between 17 and 22 September, it’s important to have a look at most of the stores at London’s high streets during this event that its heard worldwide. Have a look to some of the stores at King’s road and Oxford Street.

Reiss' displays at King's Road during LFW AW10
Tabio store at King's Road during LFW AW10

Of course, tights are always in. They are part of the European style, especially when welcoming autumn/winter not only to our lives, but to our wardrobes.

Wallis at Oxford St called Londoners to LFW AW10
Wallis' display at Oxford Street during LFW AW10

London Fashion Weekend 2010 from the inside

London Fashion Weekend 2010: Screens at the catwalk

London Fashion Week 25th anniversary was an entire success, but when you thought it was sadly over, the London Fashion Weekend invaded the spectacular neo-classical building in the heart of London, Somerset House, from 25 to 28 February.

Fashionistas delightfully enjoyed the shopping of over 100 designers’ collections at incredible discounts, such as DKNY Jeans, Juicy Couture, Luella, Michael Kors, Mawi, Alex Monrow, Eley Kishimoto, Lulu Guinness, Irwin&Jordan, Ella Moss, Emporio and much more.

This year, London Fashion Weekend offered a lively bazaar-type event with Champaign and wines spots for you to be able to shop in the best mood. However, every season the shopping seems to get more and more addictive, from jackets, fur coats and dresses to shoes, bags and jewels.

You could also have the option of paying a little bit more and enjoy stunning catwalks presented by the internationally renamed TV presenter and Fashion journalist Louise Roe.

Professional models rounded up the key looks for Spring/Summer 2010, with help from a selection of British and International trend leading designers including Betty Jackson, Herve Leger, Jasper Conran, Alice by Temperley, Ashley Isham, Twenty8Twelve and Jaeger London.

Showing four different trends, they opened the catwalk with “Candy Rock”, a runway that lighted the audience with white pieces and accents of pastels, floral cutwork in leather and chiffon, as well as shades of nude and palest pink. Second, “Swallows and Amazons” surprised the fashionistas with luxurious layers, ruffles, textures, combinations of mismatched pieces of luxe and denim with classical nautical tailoring and gothic leather. This was the direct advice of “don’t be afraid to mix up your wardrobes!” Third, “Vintage Glamour” reminded that vintage clothing is relevant today as ever, showing vintage plated mini dresses, driving the audience back to the Seventies. It was a mixture of vintage, high street and designer.

Finally, Betty Jackson’s Spring/Summer 2010 collection closed the catwalk with sophisticated design solutions exemplified by a play on proportion and using fine art derived flower prints in pastel shades, colorful jersey dresses, and seel grey and navy soft silks complemented with sheer silver lurex.

Louise gave an exclusive backstage insight on the biggest hair looks for spring/summer 2010 straight from the catwalk, highlighting the ultimate fashion accessory, the hair. As Tony & Guy has become the synonymous of fabulous hair, being the most powerful hairdressing in the world, it was the main character in the London Fashion Weekend. They not only prepared the models, but also had a big spot in the event, where you could stop by, be naughty and have a radical change of look.

However, this year’s London Fashion Weekend was organized as ever before and had a long designer’s list where you could visit. People were having a glass of Champaign while moving from one designer’s spot to another.

There was some shopaholic energy going on there.

The atmosphere was simply electrifying!

Catwalk 1

Swallows and Amazons catwalk:

Louise Roe gives an insight into the ultimate hair trends by Tony & Guy:

Betty Jackson catwalk:

Elle Style Awards 2010 spotted the Olsen twins as the new style icons

Last Monday 22 February Elle magazine launched an event that added a special sparkle to the madness of the London Fashion Week 2010.

Elle Style Awards is held every year to honour the most stylish ambassadors in the TV, film and fashion industries. This year took place at London’s Grand Connaught Rooms.

The BAFTA’s red carpet was an entire success, but another one came quickly afterwards, where celebrities such as Kristen Stewart, Claire Danes, Corinne Bailey Rae, Alexa Chung, Danii Minogue, Olivia Palermo, Leona Lewis, Naomi Campbell, Carey Mulligan and Olsen twins were photographed as they arrived.

The winners of this awards surprised the audience, as the Olsen twins were named Elle’s Style Icons of 2010. Mary-Kate had a rocking gothic look in classic black Lanvin, Proenza Schouler clutch and Bulgari jewels. On the other hand, Ashley wore a vintage Christian Lacroix haute couture, in oyster-silk, luxuriously layered with mounds of tulle, vintage clutch, gorgeous Fendi platform shoes and Bulgari jewels. For this, they simply said: “We don’t like this [saying thanks on the stage], but thank you.”

Olsen twins/Getty Images

Supermodel Naomi Campbell scooped the Outstanding Contribution award. The 39-year-old was honoured for her 25-year career and her work as global patron of The White Ribbon Alliance (WRA), which promotes safe pregnancy.

Prime Minister’s wife, Sarah Brown, introduced Campbell as “a woman who has campaigned tirelessly on behalf of the WRA” before presenting her with the award.
But Campbell looked emotional as she fought in tears and said: “I dedicate my award to a close friend who loved and cared about women, Alexander Lee McQueen.”
In addition, Claudia Schiffer was named Model of the Year. That proves that age doesn’t matter, it’s a born-with natural beauty.

BAFTA winners Carey Mulligan and Colin Firth were named Actress and Actor of the year. Double-prizes!

Mulligan confessed she was hungover from celebrating her Bafta win the night before, but making the huge effort of coming with a hangover was worth it.

Twilight star Kristen Stewart was presented with the Elle Style Woman of the Year award by Elle’s editor-in-chief Lorraine Candy. Seriously, Stewart a stylish “woman”? Surprise, surprise!

TV presenter, model and DJ Alexa Chung was presented the Editor’s Choice award by the actor-turned-musician Jared Leto.

Ms Candy said: “Alexa Chung is incredibly popular because she always looks so glamorous and I think she’s a real leader for style.”

Nicholas Hoult scooped the Breakthrough Talent award and  Florence and the Machine were given the Music prize by Corinne Bailey Rae.

And, it’s worth saying that the International Designer winner was the charismatic Burberry’s ultimate figure, Christopher Bailey.

Claire Danes and Christopher Bailey/ Getty Images
Outfits ranged from disastrous to divine. Want to presence the red carpet and judge by yourself? Click here to see the photos of the London’s winter mixed up looks or here for more angles of the celebrities on the red carpet.
Want to see previous stylish awards? Click here!
Here’s a video of a video shown in the London Fashion Weekend, originally from Elle.

Jimmy Choo is now Payless Choo!

After so many ads and two launching events, including one the 13th November in London (where Vogue took part) Jimmy Choo for H&M is finally open for fashionistas!

Last Saturday 14th November, H&M opened its high-street doors worldwide!

Anxious audiences even slept in tents the night before to be the first ones to enjoy such an anticipated collection of fashion and accessories for men and women.

A 23-year-old boy who was out in London streets early in the morning, said: “It was raining and there were around 20 people, not only girls, but boys in tents at 6:15 a.m. in front of Knightsbridge’s H&M.”

The opening day was quite chaotic in some London popular H&M stores such as in Oxford Street, where more than a hundred of people were queuing.

Continue reading Jimmy Choo is now Payless Choo!