Interview with jewelry designer Sam Ubhi

Last London Fashion Weekend I was sniffing around the Somerset House’s tent when I stepped by Sam Ubhi’s collection for the first time. I loved the leather and fringe clutches as well as the rings (I’m ‘ringholic’). She has a very unique style full of silver, colourful stones and casual leather.

I was too curious to met the face behind those creations and as soon as I launched the Interviews page, I thought of having London-based jewelry designer, Sam Ubhi, as one of my first guests, so let’s welcome her!

Find out a bit about her brand, inspirations and how much she travels to import the materials for her designs.

Check out her newly refurbished shop

Spring/Summer collection embraces Somerset House

London Fashion Week embraced the gray capital from 18 to 23 February with a stunning Spring/Summer 2011 collection full of maximum metallics, bright colours, soft pink, fringes, and of course Black Swan-inspired tutus.

As London was still rocking the runways, London Fashion Weekend followed from Thursday 24 until Sunday 27, sadly saying “so long, farewell”, giving a break to the fashion euphoria that will be back for the autumn/winter collection reminding us that the summer was nice, but short.

Once again, over 100 top designer’s tempting sales invaded Somerset House. Their collections squeezed shopaholics’ wallets as they purchased fresh designs for a new look this season. Designers included: American Retro, Amishi, Bolongaro Trevor, Bora Aksu, Shakuhachi, Madeline Thompson Cashmere, Ella Moss, Finsk, Michael Lewis, Makki, Oakwood, Twenty8Twelve, Sam Ubhi and so much more.

Fashionistas couldn’t pass by designer’s exhibition without having a quick look and either finding what they were looking for or falling in love with a stylish piece.

Jewerlly was better than never before. The ultimate accessories invaded the sales corridors, a bit of everything for different tastes. Rockstar style, elegant, funny fruity pieces, flowerish, elegant and hot rings, necklaces and earings that could be wear not only in this sunny season, but also during a the stylish winter nightlife.

The catwalk gives an insight and inspiration for the new season hair and beauty makeovers

Zara Martin presenting the catwalk

For the second time, Zara Martin hosted the catwalk, and her boring words became more chatty, but I can’t leave behind her constant look to the floor. Let’s stop criticising the yummie presenter and focus on the catwalk.

In the year of the Royal Wedding, classy English style and ballet fever, LFW gathered the best designers  and exposed their best trends on the runway, following particular themes: Swan Vesta, which with pop brights, pastels, crinolines, chiffon, laces, decorative small ribbons, feathers and  and monochromatic elegant pieces sends you to a dreamlike catwalk; Lady Brights included flourocent heels, Grease looklike knee length skirts, sculpting the body and giving it volume with lycras, wools and knits.

In addition, the catwalk included two top designers that shared their best S/S 2011 pieces: Turkish-born Bora Aksu, inspired by ants’ body shape, introduced geometric padded pieces tucked in waists alongside striking mettalic palette of greys, silver and reds. The Canadian-born Mark Fast, inspired by the oil slick qand Icelandic volcano eruption, fascinated the crowd with stitching techniques. using blending lycra and the finest wool, pinks and red on black and white bases, resulting in a luminous parade of tropical spirit with an elegant inside soul. His pieces were simply stunning, shaping the body.

Spring/Summer collections are usually my favourite, showing a bit more of skin and wearing some true colours that cheer up the day.

FashionInsideOut’s favuorite this season: FRINGES!… I was too tempted by the  leather clutches.

Tony & Guy added the springish hairstyle, Elizabeth Arden the hottest makeup, inspired by the metallic colours and 70s brights. The catwalk experienced gold eyeshadows, smokey eyes -always a sexy in- and orangy and red tones of lipsticks.

Elizabeth Arden team

As the last LFW, tickets are available online weeks before the event, tickets were being sold at the door as well, varying prices between £20 and £60: Black (entrance), Silver (entrance + showbag/catwalk), Gold (entrance + showbag + catwalk) , Platinum (Club Lounge). By adding £1 to your ticket you could take Elle magazine home with you and keep tasting the latest trends of the season.

See you all next season… et voilà!

Swan Vesta

 Lady Brights

Bora Aksu

Mark Fast 

Models leave the catwalk wearing Mark Fast's fringes
Once again with the 'Juicy' model
Juicy Couture stand

Fashionistas spotted…

Red Nose day by Vivienne Westwood

Finsk, always a favourite


LOVE Makki night hangbags and clutches

A ‘welcome back’ during London Fashion Week

Helloooooo! I’m back… and, is there any better time than reappearing during the euphoria of London Fashion Week?! Don’t think so, other than coming with an exclusive interview with Mario Testino or Anna Wintour. However, here’s a sneak peak of what I’m about to bring. Be prepared to get addicted to Fashion Inside Out because I’m going all the way end. Tomorrow I’ll be hitting Elle’s London Fashion Weekend (23-26 September) again at Somerset House in order to bringing you the best shoots, and description of runways, designers’ bargains and atmosphere. Tickets will be available on the door… Try to come and join me in this London experience.

London Fashion Weekend 2010 from the inside

London Fashion Weekend 2010: Screens at the catwalk

London Fashion Week 25th anniversary was an entire success, but when you thought it was sadly over, the London Fashion Weekend invaded the spectacular neo-classical building in the heart of London, Somerset House, from 25 to 28 February.

Fashionistas delightfully enjoyed the shopping of over 100 designers’ collections at incredible discounts, such as DKNY Jeans, Juicy Couture, Luella, Michael Kors, Mawi, Alex Monrow, Eley Kishimoto, Lulu Guinness, Irwin&Jordan, Ella Moss, Emporio and much more.

This year, London Fashion Weekend offered a lively bazaar-type event with Champaign and wines spots for you to be able to shop in the best mood. However, every season the shopping seems to get more and more addictive, from jackets, fur coats and dresses to shoes, bags and jewels.

You could also have the option of paying a little bit more and enjoy stunning catwalks presented by the internationally renamed TV presenter and Fashion journalist Louise Roe.

Professional models rounded up the key looks for Spring/Summer 2010, with help from a selection of British and International trend leading designers including Betty Jackson, Herve Leger, Jasper Conran, Alice by Temperley, Ashley Isham, Twenty8Twelve and Jaeger London.

Showing four different trends, they opened the catwalk with “Candy Rock”, a runway that lighted the audience with white pieces and accents of pastels, floral cutwork in leather and chiffon, as well as shades of nude and palest pink. Second, “Swallows and Amazons” surprised the fashionistas with luxurious layers, ruffles, textures, combinations of mismatched pieces of luxe and denim with classical nautical tailoring and gothic leather. This was the direct advice of “don’t be afraid to mix up your wardrobes!” Third, “Vintage Glamour” reminded that vintage clothing is relevant today as ever, showing vintage plated mini dresses, driving the audience back to the Seventies. It was a mixture of vintage, high street and designer.

Finally, Betty Jackson’s Spring/Summer 2010 collection closed the catwalk with sophisticated design solutions exemplified by a play on proportion and using fine art derived flower prints in pastel shades, colorful jersey dresses, and seel grey and navy soft silks complemented with sheer silver lurex.

Louise gave an exclusive backstage insight on the biggest hair looks for spring/summer 2010 straight from the catwalk, highlighting the ultimate fashion accessory, the hair. As Tony & Guy has become the synonymous of fabulous hair, being the most powerful hairdressing in the world, it was the main character in the London Fashion Weekend. They not only prepared the models, but also had a big spot in the event, where you could stop by, be naughty and have a radical change of look.

However, this year’s London Fashion Weekend was organized as ever before and had a long designer’s list where you could visit. People were having a glass of Champaign while moving from one designer’s spot to another.

There was some shopaholic energy going on there.

The atmosphere was simply electrifying!

Catwalk 1

Swallows and Amazons catwalk:

Louise Roe gives an insight into the ultimate hair trends by Tony & Guy:

Betty Jackson catwalk: